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BABY BOOMERS - EXPLODING THE YOUTH POWER OF DXN

12:00 PM | Labels: , , ,

MARKET SEGMENTS

We had seen that the market place is made up of various segments. Each of them offers opportunity for product promotion. However careful selection of them plays a vital role in quickly and firmly establishing and growing products and your income as well.

OPPORTUNITY ANALYSIS

A recent survey of the Indian population has revealed the following vital statistics.

 
A careful analysis of the above will show,

1. Total Market Size. 

2. Female population and the Ratio suggest that, given the current education levels and growth of  industry and corporates, this segment offers very  
huge business opportunity.

3. Baby Boomers population is close to 50% of Total Population

BABY BOOMERS

This is the workforce of any nation. These are the wheel spinners of economy of any nation. The larger their population the greater is the growth potential. A cursory look at the above data will show that INDIA IS A VERY YOUNG NATION with its 50% of the population consisting of Baby Boomers. For the next 35 years they can generate revenue for their families (assuming the retirement age to be 60 years) and push the economy of the country forward. If you are able to harness their power your team will grow for the next 35 years. Assuming that you are in the early 40s, your own earning potential is for the next 20 years. Whereas if you recruit 5 persons in the age group of 25 years, your earning potential will grow by another 35 years from each of them, apart from your own 20 years. Just imagine how your economic life would be.

WOMEN EMPOWERMENT

The next segment is Women. The Female to Male ratio is reducing. That means the women segment of the population also offers huge business opportunity as good as the male segment. So if you are able to create Women Centric programmes it will be a tremendous hit for your economic growth and that will enhance their quality of life as well.


 
THE FUTURE

The future business potential is very bright if we concentrate on these 2 Segments. That’s why, I have designed


  
There is huge response for these programmes in India. 
Since there are viewers of this blog from across the continents of the world, I suggest all DXN leaders to collect such data in their respective countries and design programmes specific to the YOUTH & WOMEN segments. You can see your income swelling in a short period of time.



Friends,

This is Segment Awareness.
For the Strategy Awareness

Look forward to the next blog.... 
Big Smileys




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NEED FOR EXPLODING THE YOUTH POWER

8:34 PM | Labels: , ,

There is a little lack of understanding in some people about Multi-Level Marketing business and the Conventional business. They think that MLM business is just sharing of their personal experience of the product benefits & the plan and Conventional business is advertising and promotion through various channels to reach the Consumer.

BEST NETWORK EARNER

This is only partially true, in the sense that the ultimate target is the Consumer. Without that Great Personality no product will ever see the light of day. MLM is just not simply sharing of the product experience and the plan. To reach the Consumer all the marketing paraphernalia has to be in place as in Conventional marketing system. Only the route to reach the Consumer is different. If this is clearly understood, then MLM workers will become more professional in their approach to their Consumers. When more and more MLM workers transform themselves as Professional Marketers, the company which has more such workers will one day be the BEST MLM Company in the world. And the team which has more such members will be one of the best performing and earning teams.

MLM companies provide products and plan. Therefore the responsibility of transforming a worker into a marketer rests with the concerned worker only. Leaders play a pivotal role in the transformation process.


Marketing Process 
Conventional marketing companies undertake certain process before launching of their product in the market.


And so on and so forth………….

All these are also integral ingredients of the MLM business. If any of them are lacking that company cannot survive for long :
MARKET, MARKETING & TRAINING
We are now going to spend some time on Market and Marketing, although other areas are equally important, for the current subject of Youth Explosion we will focus on these two elements only.

Market by definition is the place where things happen. If it’s sales, then it’s known as Market Place. This place consists of clusters of people which may include children, men, women, adults, seniors, sick, healthy, working people, idlers, rich, poor, wealthy, students, sportsmen and so on. Each of them is different Segments in the Market Place. The product in question must suit any of these or all of these segments. 
For e.g., a product is suitable for a single segment only, an extended product benefit will expand that market in the same segment. That will be decided by the Marketing Strategy.

Marketing is the strategy by which you approach the constituents in the Market Place. There are ever so many strategies companies employ to get a fair market share for their products. For our current subject we are going to see 2 Marketing Strategies and Market Segment. What are those?
   You need to wait for the Next Blog
Until then 
 



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EXPLODING THE YOUTH POWER OF DXN

10:57 PM | Labels: , ,









These are natural questions that creep in the mind when one reads the topic. 
By explosion a thing spreads far and wide. 
For such an explosion to spread far and wide it must have tremendous energy. 
The purpose of explosion is to reach a larger segment of the society so that everyone that is exposed to the product and the power of the plan can certainly be benefitted on using the product and enrich him with sharing of the same with others. 

The large number of DXN youth that attend our meetings need to be infused with such material so that they understand the inherent benefits that can accrue to them when they explode in their respective market place.
Now, this requires a critical re-look into various aspects of Market & Market Understanding and present in a module.
Towards achieving this, I had taken video shoot of many TSI achievers from India who came to Bangkok Thailand in November 2012, in Hindi and some promising youth performers in Tamilnadu India.

The pilot presentation was made in Pune in India with thumping success. It will be followed in Goa on 13 Jan 2013 & Coimbatore on 20 Jan 2013.

Friends,
  THIS WILL HAVE PAN INDIA & GLOBAL LAUNCH SHORTLY
 
For more information about the training, please click this link :
Klik hier voor meer gratis plaatjes


Klik hier voor meer gratis plaatjesFor details wait for the next blog




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Exploding The Youth Power Of DXN

7:11 PM | Labels: , ,


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WHY WOMEN ARE THE BIGGEST EMERGING MARKET?

12:23 PM | Labels: , , ,


Why do the B C G findings say that women are the biggest emerging market globally? Broad reasons for this may be deduced as follows :

A perceptible change is seen in the vision segment. What is this vision segment? 
 
TUNNEL VISION & SCATTERED VISION
Tunnel is dark but to see light in the tunnel one needs Focus. Women are by nature bestowed with Tunnel Vision. They can focus on anything much better compared to men. A very simple example will prove this. When going to a marriage function or any place where there is a large crowd, women can exactly pinpoint the jewel another woman was wearing, the sari color someone was wearing etc. The same thing, a man cannot recall with perfection. This is because of their Tunnel Vision capacity. It’s nature’s gift to them because in the good old days clear demarcation was done in societies, that women will look after families and children and men will earn for the family. In order to discharge such duties they needed strong focus.

Men by nature have the Scattered Vision as they have to find ways and means for earning. Opportunities are scattered. Multi tasking competencies are called for to excel in their field of activity. Therefore it is necessary for men to have a scattered vision and they are bestowed with the same.

However both vision types have their own strengths and weaknesses. While Tunnel Vision ensures safety, carefulness and a sense of looking thru, it shrinks their concentration to singleness. While Scattered Vision enhances multi tasking capability, hard physical work capacity etc, it derails them as they are not focused on the activity.

VISION SHIFT
However in these days women started competing with men in every field of activity and they excel more than men in many areas. For the past 10 years in any school or university examinations, it’s the women who score higher marks than men. This is not confined to India but is seen all over the world. This means that given an opportunity women can excel even in business. Because they have this Tunnel Vision they can focus on the nitty-gritty’s of the business. There is a very clear shift seen in the vision capacities of women from Tunnel to Scattered Vision. This has to be harnessed for their economic well being and that of their families.
 
TRAINING WOMEN
Since women-centric strategies are not seen anywhere, the MLM Business offers excellent opportunities for women. Specific women-centric strategies are required to be drawn by trainers. Core women groups must be created and they should be trained thoroughly into the vagaries of business. They must be empowered to perform and have enough material to train others as well.

Pune Conclave
The previous week Pune Conclave of Women Empowerment Meeting is a step in the right direction. I have seen in Europe a similar splurge of women in all my meetings where ever I went. 






Ms. Jane Yau, Ms. Kamsiah in Malaysia, Ms. Ulrike Cintron in Germany, Ms. Zuzana Kormanova, Ms. Zuzana Londinova in Slovakia, Ms. Ester in Austria, Ms. Dagmar in Czech Republic, Ms. Swathi Deokar, Ms. Vandana Shinde, Ms. Savita Deokar, Ms.Sushma Ahir, Ms. Nita Kamble in Pune are some of the examples of lead ladies. There are still many, but for want of space I am limiting with this. But on occasions I will bring others also to light.





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WOMEN EMPOWERMENT MEETING

4:59 PM | Labels: , , ,


Women as gender are, in Hindu culture, referred to as “Shakthi”, meaning Powerful. Rightly it is said so, as the modern research of our times proves.

B C G (Boston Consulting Group) study
B C G is one of the world’s most reputed consulting organizations. In one of their studies they have brought out the following.

 
True to the study, even today changes are seen,

 
National Journal Women 2020
Says, “Women dominate the Global market place, yet many companies do not have a creative strategy which is female – centric. The growing economic power of female consumers is irrefutable and here to stay”.

Growing Economic Power of Women
It’s crystal clear from the above, although women offer as a gender, tremendous opportunity to improve their family economic welfare, there are not many companies available to harness their strength and empower them so that their family standard of living improves and the society at large can be benefited. There is no female – centric strategy anywhere seen round the world.

M L M offers the Best Opportunity
In this context, the M L M Business model offers tremendous opportunity for women. It does not dilute their family focus. “Work whenever possible” system of this model gives them enough and more freedom to network at their leisure and still earn a sizable income.

DXN the Best choice M L M Company
Amongst a plethora of companies, DXN is perfectly suited as the products offered are for the whole family for undiminished health. The marketing plan is totally “Pressure Free”. Income once generated is Perennial for generations.

PUNE Conclave
Understanding the emerging opportunity, Mr. Rajiv Balwani, Manager - Sales Maharashtra India, had organized an exclusive Women Empowerment Meeting in Pune on the 21st and 22nd July 2012. More than 150 women attended in a packed hall for a two day conclave. Together with him local leaders like Santhosh Devkar, Eknath Kumbar, Praveen Salunke, Maharaj & others promoted vigorously for the conclave. Panel of speakers included Dr. Malati Ramani, Mr. N. Venkataramani (both pioneer leaders of India) and me. Topics of discussion included,

1. Women Economic Power for the Family thru  
     Network marketing

2. M to M ( Menarche to Menopause) and role of  
     Ganoderma  

3.Effective Business Methods of DXN women 

4.DXN for & by women



 
Participation of the audience was extremely fine. The women showed lots of enthusiasm and commitment to take the DXN business forward in Pune.


Friends,
Empowering women segment will certainly boost sales.
Why then Women are the Biggest Emerging Market? 



Await my next Blog
http://zaazu.com


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Exclusive Sharing From Dr.Rathnam at Hotel Excelsior Ipoh, Malaysia

3:54 PM | Labels: ,


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