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Training Lesson 19 : Product & Its Dimensions

3:55 PM | Labels: , , ,

If you dissect a product, you will find 2 dimensions.
  
1.  FEATURES 

2.  BENEFITS


Product Dimension
Features are the Physical aspects, like ingredients, packaging, price, manufacturing details, quantity and so on. They are physical because they can be seen and are touchable. Benefits are the advantages the user may derive from it. There could be effects, side effects, adverse effects, no effects and so on.
Please remember these things as we require them when we learn about Product Marketing and Promotion.

Product using Dimension
Whenever a person buys a product we need to know the following :

No one buys a product
Answers to all the above questions are given in the above subtitle. The answer is wrong if you only look at the “ACT OF BUYING”. At the outset it will look as if he is buying the product. But if you analyze you will see differently that he is NOT BUYING the product. When a person buys a product it’s not out of love for the product. It gives him some benefit. The benefit drives him to buy. You will see,


Without either of these advantages no product gets exchanged from one to the other.
Hence for Product Marketing one needs to understand very clearly about the FEATURES & BENEFITS of the product. In the absence of this understanding, promotion may give some sales, but sustaining the sales would be an insurmountable task.
An individual who is doing business or a corporation which employs people or a Network company whose products are marketed by individual distributors have to focus their attention in Training all those involved in marketing. If proper training of these basic understanding is not given, any amount of time, sales promotion and other related action will not bear fruit in the long run.
However one should not wait for someone to come to one's home and train one. That will never happen. It’s the individual’s own initiative that will give him success by learning about these fundamental issues in business promotion.

Friends,
These Blogs are an attempt 
at imparting such knowledge FREE
To every DXN member anywhere 
in the world as we are all
ONE DXN FAMILY

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My Talk in Ipoh, Perak (in Tamil)

6:37 PM | Labels: , , ,

மலேசியா, ஈப்போ பேராவில் என் படைப்பு
My Talk in Ipoh, Perak, Malaysia. 









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Training Lesson 18 : Stay Healthy Products

4:32 PM | Labels: , , ,

Stay Healthy Products are going to rule in the future. If you select that type of products, you shall ‘OCCUPY AND STAY IN THE CUSTOMER’S MIND ALWAYS’ and your business will keep on growing. And if that company has transnational presence, you will go international. Doing business internationally has benefits.



Awareness growth of people
Ganoderma
Recently I was talking to a Professor of Pediatrics in a famous hospital in Bangalore in connection with Ganoderma. He had regrets for if he had come to know of Gano a year ago, he would have at least tried it on his father who had died of cancer. He also said, “Patients these days are highly updated on medicine and the course of treatment the doctor is giving. By the time the doctor visits him in the evening the patient tells the doctor about the effects as such of the particular medicine, ADRs (Adverse Drug Reactions), the long term implications on immunity and body function, research about it in various centers and so on. Therefore I have to be doubly prepared to face my patients”.
This statement of the doctor only shows that there is increased awareness among people that they WANT TO BE HEALTHY AND WISH TO AVOID MEDICINES


Business Opportunity
Awareness among doctors is also taking a shift to simultaneously give along with medicines, products that can improve immunity so that the body is empowered to fight diseases. Medicines can treat diseases and Health Products can treat body’s inherent defense system (immunity). And this integrated approach gets the patient on a faster recovery path. Here lies the business opportunity.


Vitamins & Mineral supplements: do they suffice?
Although they have a good role to play, 

 
If you look at all these parameters there is only one product that comes to our mind,
G A N O D E R M A     L U C I D U M 

Friends,
We are blessed. 
We are doing Ganoderma Business
We are associates of truly 
an International Company
Professing and Practicing 
ONE WORLD ONE MARKET 

 
 



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Training Lesson 17 : One Can't Postpone Buying

2:20 PM | Labels: , , ,

One can postpone buying a home or car or a visit abroad or even a nice dress. 


However if one is a diabetic he can never postpone buying a related medicine. Else you know what will happen to him! 


Health and medicine are intertwined. Here lies the business opportunity. If you take up for your business any company that is handling medicine or health related products, you shall have continuous flow of business. However there is innumerable competition in that segment.


MLM Health Business
In the business we are associated with, i.e. MLM model; there are only a handful of companies that deal with health related products. Some may have some products relating to specific target markets (like weight management) or ones that give some nutritional value (like vitamins). Their core business products, however is not health related. Therefore when you take up such companies for business you do not get an opportunity to position yourself as “EXCLUSIVE HEALTH MAN”. You only get a fragmented product profile and hit nowhere.


EXCLUSIVE HEALTH MAN POSITIONING
Whatever business you do, you need to be identified with the product you deal. Like someone is known as a doctor, or an engineer or a lawyer or an auditor as professionals, you as a businessman should also be identified with your product. That is what is known as ‘EXCLUSIVITY’. This exclusivity is very essential in positioning you as a businessman. This is ‘CORE VALUE BUSINESSMANSHIP’. 


CORE VALUE BUSINESSMANSHIP
This means whenever people see you, you are identified with the business and / or the product you are dealing with. The core value of the product will establish you as an exclusive person. People, whenever think of that product, their memory cells will automatically trigger your name. That is what is known as ‘OCCUPYING A SPACE IN THE MIND OF A CUSTOMER’ (we will see about this in detail and how to occupy the customer’s mind etc in future lessons). Customer will always think of you when you take up any product of an exclusive nature. Every company is struggling to get a space in the customer’s mind. They take the routes of advertisements, events, packaging improvisation, price advantages, and offer modes and so on. However on top of all these, if the product you deal with offers such an automatic positioning advantage, what else do you need to further your business? 


The question arises like this. “Do I then have to select medical products?”


Health & Medicine Products
We need to understand the subtle difference between the two.


How do you explain this?
When someone is sick, he needs medicine to get back to a healthy situation. But if someone is healthy, he doesn’t need medicine; but requires Health Products to remain HEALTHY (not medicines). Everyone wants to be healthy. No one wants to be a diabetic, an asthmatic, an arthritic and so on. 

These days cost of treatment is very huge. On the other side cost of not going to work on account of sickness is much more costly. Therefore awareness is building up among people 
 ‘TO STAY HEALTHY’




Friends,
Doing Business of Stay Healthy Products will catapult you To Great Heights





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Training Lesson 16 : Products

5:39 PM | Labels: , , ,

In Blog 30 Training Lesson 5  we discussed about 3 essential elements in Product Promotion as P P M meaning People (Person) Products and Market. Up to Training Lesson 15 we discussed about various aspects of the first element PEOPLE. From now on we shall see about PRODUCTS.


Product
This can either be Virtual or Visual. Visual products always have the advantage of touch, feel, taste and smell facility. If you have chosen a business product of a Visual nature its an advantage for you. Particularly in MLM business it adds confidence to the prospect. Many virtual product MLM companies could not sustain for this reason. There can be other reasons as well. At the first sight what attracts the customer’s attention is the Visual value. 

Product Sustainability
Sustenance of a product is always due to the satisfaction of customer needs. The feel good factor of a product (namely attractive packing, price etc) may appeal for some time but they can’t take the product to its logical ends nor can it gain and sustain a large market share. Then which type of products sustain for long?

Captive Customer Products
What is this? Any product that makes the customer as a captive (continuous) user is known thus. Consumer goods like toothpaste, bathing soap, tea and coffee are some of them in this category. They have market all over the world. Depending upon the marketing power of the companies concerned, specific brands catch markets and remain as Market Leader in their respective countries or they become transnational like Samsung, Nokia, Colgate etc. But the trouble is as follows :



On top of all these
THE CUSTOMER CAN POSTPONE BUYING MANY OF THESE PRODUCTS

The reason why the customer postpones is because such products do not fit into the ‘CAPTIVE PRODUCT CATEGORY’. Any product in the postponed buying category is vulnerable for shift by the customer. Hence there is uncertainty always as to what buying decision the customer will take at a given time.


Friends,
There is one category of products a customer can’t
Afford to postpone. And that offers huge opportunity
For furthering business interests


Wait for
Blog Training Lesson 17






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Training Lesson 15 : Create An Inspired Team

1:06 PM | Labels: , , ,

Income from MLM business as we have seen earlier is a derived income unlike direct income from other disciplines of business. Hence the team you build must be an Inspired Team. For your own long term interests, you need to build one like that.

Woodpecker
A man who was passing by the roadside, asked a woodpecker,
“For the past 6 months I’ve been watching you. You keep on pecking on the tree. Won’t it break? Also relentlessly you collect fig sticks. Now it’s not rainy season also. Why do you do that?”
The woodpecker said, “Sir, first of all however much I peck my beak, it will only become sharper. Second, yes I know it’s not the rainy season, but I’m on the family way. In a few months I will deliver my children. If they were to be healthy and safe I have to prepare proper ground for them. Therefore right now on I’m gathering sticks to create a safer nest”.

Ok! Why are you doing this for the unborn ones”?
“Sir, if I do this, the future generation will do so automatically. It’s an indirect training. I learnt somewhere that Training is Transferring Power of Performance. My whole generation will protect their clans”.


No one motivated the woodpecker to do what he was doing. It’s self motivated. Its mind was on constant fire. That’s why it was inspired to do what it was doing relentlessly. It was not thinking what the future generation would do for it. It felt that it was its duty to prepare the nest. 

WoodPecker was TASK ORIENTED, 
not RESULT ORIENTED


Creating an Inspired Team
It’s a lesson learnt from the woodpecker. To create an Inspired Team :




Friends,
Great organizations are comprised of INSPIRED PEOPLE
Create your organization also as one like that
You shall have Perennial Income







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Training Lesson 14 : What Inspires

10:18 AM | Labels: , , ,

Let’s first see what happens when one is inspired.

INSPIRATION


Every element above is capable of firing the Mind. In every activity all of them play an active role for the inspired person. That’s why he/she meets with sustained success. 


Now we will see What Inspires

The single most thing that Inspires is :
YOUR COMMITMENT TO THE CAUSE 
 
Commitment to the Cause is Task Related, not Result Related. When your commitment is strong, and inspiration is perfect, 
 
RESULTS WILL FOLLOW LIKE
GOATS FOLLOWING THE SHEPHERD


For the Inspiration Fire to burn continuously in your Mind

 



Friends,
Are you Inspired Now?





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