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Training Lesson 18 : Stay Healthy Products

Stay Healthy Products are going to rule in the future. If you select that type of products, you shall ‘OCCUPY AND STAY IN THE CUSTOMER’S MIND ALWAYS’ and your business will keep on growing. And if that company has transnational presence, you will go international. Doing business internationally has benefits.



Awareness growth of people
Ganoderma
Recently I was talking to a Professor of Pediatrics in a famous hospital in Bangalore in connection with Ganoderma. He had regrets for if he had come to know of Gano a year ago, he would have at least tried it on his father who had died of cancer. He also said, “Patients these days are highly updated on medicine and the course of treatment the doctor is giving. By the time the doctor visits him in the evening the patient tells the doctor about the effects as such of the particular medicine, ADRs (Adverse Drug Reactions), the long term implications on immunity and body function, research about it in various centers and so on. Therefore I have to be doubly prepared to face my patients”.
This statement of the doctor only shows that there is increased awareness among people that they WANT TO BE HEALTHY AND WISH TO AVOID MEDICINES


Business Opportunity
Awareness among doctors is also taking a shift to simultaneously give along with medicines, products that can improve immunity so that the body is empowered to fight diseases. Medicines can treat diseases and Health Products can treat body’s inherent defense system (immunity). And this integrated approach gets the patient on a faster recovery path. Here lies the business opportunity.


Vitamins & Mineral supplements: do they suffice?
Although they have a good role to play, 

 
If you look at all these parameters there is only one product that comes to our mind,
G A N O D E R M A     L U C I D U M 

Friends,
We are blessed. 
We are doing Ganoderma Business
We are associates of truly 
an International Company
Professing and Practicing 
ONE WORLD ONE MARKET 

 
 



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Training Lesson 17 : One Can't Postpone Buying

One can postpone buying a home or car or a visit abroad or even a nice dress. 


However if one is a diabetic he can never postpone buying a related medicine. Else you know what will happen to him! 


Health and medicine are intertwined. Here lies the business opportunity. If you take up for your business any company that is handling medicine or health related products, you shall have continuous flow of business. However there is innumerable competition in that segment.


MLM Health Business
In the business we are associated with, i.e. MLM model; there are only a handful of companies that deal with health related products. Some may have some products relating to specific target markets (like weight management) or ones that give some nutritional value (like vitamins). Their core business products, however is not health related. Therefore when you take up such companies for business you do not get an opportunity to position yourself as “EXCLUSIVE HEALTH MAN”. You only get a fragmented product profile and hit nowhere.


EXCLUSIVE HEALTH MAN POSITIONING
Whatever business you do, you need to be identified with the product you deal. Like someone is known as a doctor, or an engineer or a lawyer or an auditor as professionals, you as a businessman should also be identified with your product. That is what is known as ‘EXCLUSIVITY’. This exclusivity is very essential in positioning you as a businessman. This is ‘CORE VALUE BUSINESSMANSHIP’. 


CORE VALUE BUSINESSMANSHIP
This means whenever people see you, you are identified with the business and / or the product you are dealing with. The core value of the product will establish you as an exclusive person. People, whenever think of that product, their memory cells will automatically trigger your name. That is what is known as ‘OCCUPYING A SPACE IN THE MIND OF A CUSTOMER’ (we will see about this in detail and how to occupy the customer’s mind etc in future lessons). Customer will always think of you when you take up any product of an exclusive nature. Every company is struggling to get a space in the customer’s mind. They take the routes of advertisements, events, packaging improvisation, price advantages, and offer modes and so on. However on top of all these, if the product you deal with offers such an automatic positioning advantage, what else do you need to further your business? 


The question arises like this. “Do I then have to select medical products?”


Health & Medicine Products
We need to understand the subtle difference between the two.


How do you explain this?
When someone is sick, he needs medicine to get back to a healthy situation. But if someone is healthy, he doesn’t need medicine; but requires Health Products to remain HEALTHY (not medicines). Everyone wants to be healthy. No one wants to be a diabetic, an asthmatic, an arthritic and so on. 

These days cost of treatment is very huge. On the other side cost of not going to work on account of sickness is much more costly. Therefore awareness is building up among people 
 ‘TO STAY HEALTHY’




Friends,
Doing Business of Stay Healthy Products will catapult you To Great Heights





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Training Lesson 16 : Products

In Blog 30 Training Lesson 5  we discussed about 3 essential elements in Product Promotion as P P M meaning People (Person) Products and Market. Up to Training Lesson 15 we discussed about various aspects of the first element PEOPLE. From now on we shall see about PRODUCTS.


Product
This can either be Virtual or Visual. Visual products always have the advantage of touch, feel, taste and smell facility. If you have chosen a business product of a Visual nature its an advantage for you. Particularly in MLM business it adds confidence to the prospect. Many virtual product MLM companies could not sustain for this reason. There can be other reasons as well. At the first sight what attracts the customer’s attention is the Visual value. 

Product Sustainability
Sustenance of a product is always due to the satisfaction of customer needs. The feel good factor of a product (namely attractive packing, price etc) may appeal for some time but they can’t take the product to its logical ends nor can it gain and sustain a large market share. Then which type of products sustain for long?

Captive Customer Products
What is this? Any product that makes the customer as a captive (continuous) user is known thus. Consumer goods like toothpaste, bathing soap, tea and coffee are some of them in this category. They have market all over the world. Depending upon the marketing power of the companies concerned, specific brands catch markets and remain as Market Leader in their respective countries or they become transnational like Samsung, Nokia, Colgate etc. But the trouble is as follows :



On top of all these
THE CUSTOMER CAN POSTPONE BUYING MANY OF THESE PRODUCTS

The reason why the customer postpones is because such products do not fit into the ‘CAPTIVE PRODUCT CATEGORY’. Any product in the postponed buying category is vulnerable for shift by the customer. Hence there is uncertainty always as to what buying decision the customer will take at a given time.


Friends,
There is one category of products a customer can’t
Afford to postpone. And that offers huge opportunity
For furthering business interests


Wait for
Blog Training Lesson 17






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Training Lesson 15 : Create An Inspired Team

Income from MLM business as we have seen earlier is a derived income unlike direct income from other disciplines of business. Hence the team you build must be an Inspired Team. For your own long term interests, you need to build one like that.

Woodpecker
A man who was passing by the roadside, asked a woodpecker,
For the past 6 months I’ve been watching you. You keep on pecking on the tree. Won’t it break? Also relentlessly you collect fig sticks. Now it’s not rainy season also. Why do you do that?”
The woodpecker said, “Sir, first of all however much I peck my beak, it will only become sharper. Second, yes I know it’s not the rainy season, but I’m on the family way. In a few months I will deliver my children. If they were to be healthy and safe I have to prepare proper ground for them. Therefore right now on I’m gathering sticks to create a safer nest”.

Ok! Why are you doing this for the unborn ones”?
Sir, if I do this, the future generation will do so automatically. It’s an indirect training. I learnt somewhere that Training is Transferring Power of Performance. My whole generation will protect their clans”.


No one motivated the woodpecker to do what he was doing. It’s self motivated. Its mind was on constant fire. That’s why it was inspired to do what it was doing relentlessly. It was not thinking what the future generation would do for it. It felt that it was its duty to prepare the nest. 

WoodPecker was TASK ORIENTED, 
not RESULT ORIENTED


Creating an Inspired Team
It’s a lesson learnt from the woodpecker. To create an Inspired Team :




Friends,
Great organizations are comprised of INSPIRED PEOPLE
Create your organization also as one like that
You shall have Perennial Income







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Training Lesson 14 : What Inspires

Let’s first see what happens when one is inspired.

INSPIRATION


Every element above is capable of firing the Mind. In every activity all of them play an active role for the inspired person. That’s why he/she meets with sustained success. 


Now we will see What Inspires

The single most thing that Inspires is :
YOUR COMMITMENT TO THE CAUSE 
 
Commitment to the Cause is Task Related, not Result Related. When your commitment is strong, and inspiration is perfect, 
 
RESULTS WILL FOLLOW LIKE
GOATS FOLLOWING THE SHEPHERD


For the Inspiration Fire to burn continuously in your Mind

 



Friends,
Are you Inspired Now?





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Training Lesson 13 : That Which Sustains For Long

Hence for Sustained Success, or even in the face of temporary setbacks (not failure), mere Motivation does not help. As we discussed earlier, the purpose of motivation is to move and movement is by muscles. Question arises as to what makes muscles move. It’s the stimulus that makes the Muscles to move. Where do we get such a stimulus? It’s thru the Nerves. What triggers the nerves? It’s the Mind. So for any Action of the body three elements are involved.


That’s why it’s said, 
AS THE MIND SO THE THOUGHT
AS THE THOUGHT SO THE ACTION

Therefore for the Action to be continuous, muscles must not rest; nerves must not rest. They will, by nature rest. But if the Mind is active all the time, they will never rest. And therefore if the Action has to be continuous Mind must be FIRED.


WHAT CAN FIRE THE MIND?
It’s not Motivation but INSPIRATION.  An Inspired Mind never rests. For Sustained Performance Mind has to be on Fire all the time.   
It looks like Motivation & Inspiration are the same” 
No. They are different.
Go thru the slide below. You will understand that while Motivation is Result Related, Inspiration is Task Related. Any activity that’s Task Related doesn’t bother about Results. When Positive Result comes the Mind enjoys. When the Negative Result comes it doesn’t go into a shell. It analyses as to 

WHAT WENT WRONG & 
WHAT NEEDS TO BE CHANGED


When Results are Positive, not only does it enjoy but works on the task ahead so that Sustained Results are maintained. Whereas Motivation, since it is Result related, the moment Positive Results are achieved it gets Satiated and Tired and to get back to ACTION it requires one more Stimulus.
However since Inspiration is Task Related, it is Unsatiated and goes ahead with its job towards Perfection.

Friends,

Now we know it’s not Motivation the does 
the magic
It’s INSPIRATION that’s 
behind every
SUSTAINED SUCCESS 


Want to know what Inspires then? 





Wait for Blog 39 
Training Lesson 14








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GANODERMA – AN OVERVIEW

SECRET OF LIVING LONG & STRATEGY 
FOR HEALTHY LIFE


From time immemorial, battle between diseases causing bacteria and humans has been on. Fortunately nature has provided us with inherent defense mechanisms to fight such harmful organisms. But together with bacteria, environment also started waging war against us with pollution. Food we eat, water we drink, air we breathe which provide nutrition and oxygen for our body cells (we are a bundle of cells) are also polluted and stuffed with toxins. What starts as a symptom, escalates into diseases and when toxins get anchored in tissues and organs they become chronic and captive. Even for normal functions of our organs we become dependent on chemical medicines. They have lots of side effects. Body, over a period of time gets immuned to drugs, so that the same dose and drugs do not give desired results and lead us to become dependent on them. We get caught in the whirlpool of medicines. This is when nature provides with abundance of opportunity to overcome such dependency. Mushrooms play a very major role in improving our immune system.

There are more than 38000 varieties of mushrooms. Among them Reishi or Ganoderma mushrooms have been found to be having hundreds of active elements exerting lots of beneficial actions in the body.
Some of the bodily benefits due to the ingredients are:
1. Help in maintaining homeostasis
2. Improve oxygen carrying capacity
3. Regeneration of cells 
4. Regulation of Respiratory, Digestive and Sleep Cycles


Clinically many testimonials all over the world are available with good results:
1. Maintain / reduce blood sugar levels
2. Reduce LDL cholesterol & Triglycerides
3. Improvement in relieving Psoriatic patches 
4. Increase in hemoglobin levels
5. Relief of Asthmatic bouts
6. Reduction of pain in Arthritic patients
7. Relief of Poly Cysts in ovaries
8. Regulation of Respiratory, Digestive and Sleep Cycles
9. Beneficial effects in various forms of cancer
10.Relief in Migraine attacks
11.Relief from Chronic Fatigue Syndrome (CFS)


Scores of research articles which corroborate the effectiveness of Ganoderma are available when perused in literature. However, it’s not a replacement for any medicine. It’s an integrated approach to get qualitative results.

DXN Malaysia is the No 1 company that makes Ganoderma in the form of capsules. From basic manufacturing to distribution, the company is involved to ensure quality.

Two types of capsules, RG (Reishi Gano) & GL (Ganocelium) are made from the Fruit and Root portions. Both are to be consumed daily for at least a month to get tangible results. One RG/GL per day costs just Rs 600/- a month (RM36) for a healthy person. Ganoderma is also used in day to day products like toothpaste, bathing soap, shampoo, coffee, tea etc. Products are available in over 50 countries.


For more details please visit the following websites:
www.google.com (search Ganoderma, Reishi)


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