MARKET
SEGMENTS
We had seen that the
market place is made up of various segments. Each of them offers
opportunity for product promotion. However careful selection of them
plays a vital role in quickly and firmly establishing and growing
products and your income as well.
OPPORTUNITY
ANALYSIS
A recent survey of the
Indian population has revealed the following vital statistics.
A careful analysis of
the above will show,
2. Female population
and the Ratio suggest that, given the current education levels and
growth of industry and corporates, this segment offers very
huge
business opportunity.
3. Baby
Boomers population is close to 50% of Total Population
BABY
BOOMERS
This is the workforce
of any nation. These are the wheel spinners of economy of any nation.
The larger their population the greater is the growth potential. A
cursory look at the above data will show that INDIA
IS A VERY YOUNG NATION with its 50%
of the population consisting of Baby
Boomers. For the next 35 years they
can generate revenue for their families (assuming the retirement age
to be 60 years) and push the economy of the country forward. If you
are able to harness their power your team will grow for the next 35
years. Assuming that you are in the early 40s, your own earning
potential is for the next 20 years. Whereas if you recruit 5 persons
in the age group of 25 years, your earning potential will grow by
another 35 years from each of them, apart from your own 20 years.
Just imagine how your economic life would be.
WOMEN
EMPOWERMENT
The next segment is
Women. The Female to Male ratio is reducing. That means the women
segment of the population also offers huge business opportunity as
good as the male segment. So if you are able to create Women Centric
programmes it will be a tremendous hit for your economic growth and
that will enhance their quality of life as well.
THE
FUTURE
The future business
potential is very bright if we concentrate on these 2 Segments.
That’s why, I have designed
There is huge response
for these programmes in India.
Since there are viewers
of this blog from across the continents of the world, I suggest all
DXN leaders to collect such data in their respective countries and
design programmes specific to the YOUTH
& WOMEN segments. You can see
your income swelling in a short period of time.
Friends,
This is Segment Awareness.
For
the Strategy Awareness
Look
forward to the next blog....
Image : FreeDigitalPhotos.net
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