In a business building
session through network marketing, I was telling that network
marketing is not a simple system of making money. It’s to be
understood as a “Business
Model”.
REACH
the Consumer
Like electronic media
and print media ads; leaf inserts through newspapers; ethical
promotion through doctors as in the case of pharmaceutical products;
network marketing is also a Business Model.
Whatever
be the model, the ultimate objective of marketing is to REACH the
consumer. After reaching him, the
whole process of convincing starts. However the first step is to
reach the user. Once you are marketing something – be it a physical
product, a virtual product, or a concept - in actual terms you are in
business. Once you started the process of convincing and at the end
of the spectrum the prospect makes a buy and pays money, the business
cycle completes. If you put that process into a form of a Spectrum it
will look like this,
In any business model
the first step is to get the "Attention" of the prospect and the final
step is the "Action" of Buying by him and paying.
Hence to be successful
in any business this process of AIDA
is inevitable. The process to complete a Business
Cycle takes its own sweet time. You
can’t shove into the prospect at first sight. Therefore if you are
in business you need lots and lots of patience. Those who are
“Patience Masters”
are sure to win.
Impatience is the first enemy for a business person.
3D
Business Dimension
Coming to our current
topic, Business (which includes Network marketing) to be successful
the “Business
Driver” that’s YOU requires a
3D dimension attitude. That is
If you want to be a
successful Network Businessman, you must be the Master of all the
3Ds.
Well
before you go out to the market to meet the prospect, firstly you
must jot down in writing your DREAM
Once
that’s set, it should not be a day dream. Therefore whatever
impediments that come in the way your mind must be so strong to
surmount them and that requires DETERMINATION
Simple
Dream & Determination are insufficient recipes for successful
cooking of the business. Therefore you must develop an attitude of
DEDICATION to your predetermined DREAM.
It’s absolutely in
your hands to be successful in business – in Network Business –
and the only demand on
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