One can postpone buying a home or car or a visit abroad or even a nice dress.
However if one is a diabetic he can never postpone buying a related medicine. Else you know what will happen to him!
Health and medicine are intertwined. Here lies the business opportunity. If you take up for your business any company that is handling medicine or health related products, you shall have continuous flow of business. However there is innumerable competition in that segment.
MLM Health Business
In the business we are associated with, i.e. MLM model; there are only a handful of companies that deal with health related products. Some may have some products relating to specific target markets (like weight management) or ones that give some nutritional value (like vitamins). Their core business products, however is not health related. Therefore when you take up such companies for business you do not get an opportunity to position yourself as “EXCLUSIVE HEALTH MAN”. You only get a fragmented product profile and hit nowhere.
EXCLUSIVE HEALTH MAN POSITIONING
Whatever business you do, you need to be identified with the product you deal. Like someone is known as a doctor, or an engineer or a lawyer or an auditor as professionals, you as a businessman should also be identified with your product. That is what is known as ‘EXCLUSIVITY’. This exclusivity is very essential in positioning you as a businessman. This is ‘CORE VALUE BUSINESSMANSHIP’.
CORE VALUE BUSINESSMANSHIP
This means whenever people see you, you are identified with the business and / or the product you are dealing with. The core value of the product will establish you as an exclusive person. People, whenever think of that product, their memory cells will automatically trigger your name. That is what is known as ‘OCCUPYING A SPACE IN THE MIND OF A CUSTOMER’ (we will see about this in detail and how to occupy the customer’s mind etc in future lessons). Customer will always think of you when you take up any product of an exclusive nature. Every company is struggling to get a space in the customer’s mind. They take the routes of advertisements, events, packaging improvisation, price advantages, and offer modes and so on. However on top of all these, if the product you deal with offers such an automatic positioning advantage, what else do you need to further your business?
The question arises like this. “Do I then have to select medical products?”
Health & Medicine Products
We need to understand the subtle difference between the two.
How do you explain this?
When someone is sick, he needs medicine to get back to a healthy situation. But if someone is healthy, he doesn’t need medicine; but requires Health Products to remain HEALTHY (not medicines). Everyone wants to be healthy. No one wants to be a diabetic, an asthmatic, an arthritic and so on.
These days cost of treatment is very huge. On the other side cost of not going to work on account of sickness is much more costly. Therefore awareness is building up among people
‘TO STAY HEALTHY’
Friends,
Doing Business of Stay Healthy Products will catapult you To Great Heights
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2 comments:
Dear Dr/ Rathnam
Good Morning
Wish you and your family a very hppy shankranthi.
I have never missed a single issue of your blogs which is very informative and motivtive.
no doubt you are doing a wonderful service to the Humanity
wishin you a success
regards,
g.r.ramachandran
dxnsairaksha
Mahboob Abdul Wajid.
Dear Dr.Sahib, Happy Shankranthi/Pongal. I am doing my best to take your messages to each and every member of my team. As I reported in my comment "An Excellent Teacher Inspires". I am inspired by your blogs.
Regards.
Mahboob Abdul Wajid.(MAW) Jan'16, 2012.
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