In Blog 30 Training Lesson 5 we discussed about 3 essential elements in Product Promotion as P P M meaning People (Person) Products and Market. Up to Training Lesson 15 we discussed about various aspects of the first element PEOPLE. From now on we shall see about PRODUCTS.
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Product
This can either be Virtual or Visual. Visual products always have the advantage of touch, feel, taste and smell facility. If you have chosen a business product of a Visual nature its an advantage for you. Particularly in MLM business it adds confidence to the prospect. Many virtual product MLM companies could not sustain for this reason. There can be other reasons as well. At the first sight what attracts the customer’s attention is the Visual value.
Product Sustainability
Sustenance of a product is always due to the satisfaction of customer needs. The feel good factor of a product (namely attractive packing, price etc) may appeal for some time but they can’t take the product to its logical ends nor can it gain and sustain a large market share. Then which type of products sustain for long?
Captive Customer Products
What is this? Any product that makes the customer as a captive (continuous) user is known thus. Consumer goods like toothpaste, bathing soap, tea and coffee are some of them in this category. They have market all over the world. Depending upon the marketing power of the companies concerned, specific brands catch markets and remain as Market Leader in their respective countries or they become transnational like Samsung, Nokia, Colgate etc. But the trouble is as follows :
On top of all these
THE CUSTOMER CAN POSTPONE BUYING MANY OF THESE PRODUCTS
The reason why the customer postpones is because such products do not fit into the ‘CAPTIVE PRODUCT CATEGORY’. Any product in the postponed buying category is vulnerable for shift by the customer. Hence there is uncertainty always as to what buying decision the customer will take at a given time.
Friends,
There is one category of products a customer can’t
Afford to postpone. And that offers huge opportunity
For furthering business interests
Wait for
Blog Training Lesson 17
1 comments:
Sir, I have done some home work on this. I wish to seek your opinion if I am on the Track.
A Mediocre Teacher ................Tells
A Good Teacher.....................Explains.
A Superior Teacher.................Demonstrates.
A Great Teacher....................INSPIRES.
Your latest message translates this. MAW
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