In one of the seminars some friends asked me, “Sir, however much we tell the benefits of MLM business; our own lifestyle change in terms of health (particularly in DXN) and economic well being, some people still cast some doubts about this business model. What to do with this type of people?”
I think even you may have come across similar situation. I told them that in such times rather than giving big lectures on the virtues of MLM business, you can enter into their minds easily with stories.
Why stories?
Similarly stories are like striking. If appropriately said it will penetrate into the listener’s mind and make him to think about what you are saying. There are innumerable stories. I will tell one now and another later (wait for Blog 15). Are you ready to listen?
BIRBAL CAT
Birbal was an intelligent minister and court jester in Akbar’s kingdom. One day in a freak discussion Birbal said, ‘Cat will not drink milk’. On hearing this everyone including the King was astonished. The King said, ‘Birbal don’t fool us. While the favorite food of the cat is milk how dare you say that he will not drink milk. You have to prove your statement or otherwise be ready to face punishment’. Birbal took the call.
The King went on tour. Birbal started his experiment. He caught hold of a cat and offered milk after boiling it thoroughly. The moment the cat put its tongue into the milk it couldn’t stand the heat of it and immediately ran away. The next and the next few days he did the same. After 5 days he offered cold milk. At the sight of the milk itself the cat ran away. This continued for a few days. As soon as the King arrived he called Birbal and others and asked him to prove his statement that cat will not drink milk.
The King ordered for the milk. Birbal brought his cat. As soon as milk was brought nearer to him the kitten ran off. The King and others were flabbergasted. Next the King asked to do the experiment again. Milk was brought and Birbal brought his cat. Alas! At the sight of the milk the cat took to heels. The King was cutting a sorry figure. Seeing the discomfiture of the King and others Birbal started saying.
Milk is Yours but the cat is Mine
Mr. King every time you brought your own milk, I was bringing my own cat. None of you asked to change the cat. My cat was a trained one. He burnt his tongue drinking the hottest milk a few times before. That’s why the moment he saw even the cold milk he thought wrongly that it was hot milk. His mind had become conditioned to see all milk as hot because of his previous bad experience.
Mr. King every time you brought your own milk, I was bringing my own cat. None of you asked to change the cat. My cat was a trained one. He burnt his tongue drinking the hottest milk a few times before. That’s why the moment he saw even the cold milk he thought wrongly that it was hot milk. His mind had become conditioned to see all milk as hot because of his previous bad experience.
Birbal Cat Mentality
There are many people with the same Birbal Cat Mentality. It may be true they have lost money in dubious MLM companies. Many people on their recommendation may also have lost money.
Therefore they tend to brand every company like that. Like a color blind person they put all companies in the same color mode and see them without any change. It’s up to us to bring home the point that all companies are not the same like Birbal did. How to do it?
Stories are clutch
That’s when stories help us like a clutch. But if you tend to use only clutch all the time you may not be able to walk by yourself. Similarly tell stories to the extent of their penetration into the prospect’s mind. Then dwell on your main point.
Say with confidence whatever you want to say.
Be convincing in your presentation (how to make effective presentation – await future blogs).
Stuff your presentation with knowledge; not hollow materials.
Be convincing in your presentation (how to make effective presentation – await future blogs).
Stuff your presentation with knowledge; not hollow materials.
Image(s) courtesy VintageHolidayCrafts.com
Image: Idea go / FreeDigitalPhotos.net
Image: digitalart / FreeDigitalPhotos.net
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