One of my team members told me that however much he tried, he could not convince people. He further went ahead to say that MLM Business is not his cup of tea.
I told him, “My friend, it’s not only you, even I can’t convince anyone. Not only me, no one can convince anyone!” He was shocked and taken aback. He said dejectedly, “Sir, if you, as my leader, say this, how can we convince prospects?”
I told him, “Yes. What I said is right. In the business process, dealing with customers, if you attempt to convince him, he will never get convinced, because all through the interview you are only anxious in your ‘job of convincing’. In that anxiety you either oversell or undersell or commit unwanted things. At the end when the customer does not buy or become a member under you, you start blaming your bad stars, bad luck and later on the customer himself.
You must understand that your job is not convincing. Convincing is a process in customer handling. No customer comes in front of you and says, “OK guys please convince me about your product or the system”. He has certain Needs & Wants. Whosoever satisfies his Needs & Wants, whether you convince him or not he will certainly make a buying decision.
So the crux of the matter is not in convincing him
But lies in Satisfying his Needs & Wants
You should train yourself to be an expert in unearthing the customer’s Needs & Wants. You must be aware as to how to shape probing questions so that the customer is able to clearly provide you what he wants. Once you establish his requirements then the process starts. Carefully go through the CONVINCING PROCESS given below
Anyone with a burning desire will surely ‘Accept’ whatever you had presented.
Friends,
Anyone can Convince anyone
if he goes through the Process
Image: renjith krishnan / FreeDigitalPhotos.net
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