Google Translation

Training Lesson 24 : S R D R D

5:18 PM | Labels: , , ,

 
Now let us go into the process of preparing a  
P S P  i.e. Planned Sales Presentation.


Whether you are making a verbal speech or a talk using materials like flip charts, slides or power point, you need to undergo a process before the said event.

S R D R D
The formula for the P S P is known as S R D R D



Subject
First of all,

Research
Once the Subject is decided, 

Next step is making proper designing in a presentable format like slides or blog. If you are making a power point slide, keep in mind the following,

Rehearse
Once the design is completed, the most important next step is to Rehearse. Rehearsal will give you enough clarity and improve your confidence. Confidence and Clarity are two vital elements that will turn you into an effective speaker.

Clarity without Confidence is a disaster.
Confidence without Clarity is dangerous.

Once enough rehearsal has been done, go ahead and DELIVER with sheer confidence.
An effective delivery will take the audience by storm. You will be the most sought after speaker.



Friends,
I wish you should develop 
as an accomplished speaker.
For that, be the master of  
 S R D R D


Image: jannoon028 / FreeDigitalPhotos.net
Image: David Castillo Dominici / FreeDigitalPhotos.net
Image: KROMKRATHOG / FreeDigitalPhotos.net
Image: farconville / FreeDigitalPhotos.net
Image: Ambro / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

Training Lesson 23 : P S P

12:29 PM | Labels: , , ,

What is this?

This is the Process of Presentation. The very first thing a presenter needs to be aware of and understand is to respect the listener. The listener comes with some expectation and has a fixed time frame in his mind to spend with you. If you present him without any prior preparation it will end up like this, 


Prior Preparation is a Habit

Mrs. M. S. Subbulakshmi
Even the world’s greatest carnatic singer like Mrs.M.S.Subbulakshmi had said once that she practices daily and prepares carefully for every concert. This is the same for legends like Sachin Tendulkar, Martina Navratilova, John F.Kennedy, Winston Churchill, Abdul Kalam, who are masters in their own field of expertise. One secret of success for all of them is that they were READY BEFORE THE EVENT ITSELF. Once aware of the customer’s needs, prior preparation will become a habit. Unless we develop that as a habit we will not be conscious of doing that as a practice.

P S P – Planned Sales Presentation

Any sales presentation to be effective, nail pushing and successful, it requires a plan and purpose. The sales pitch has to be so strong that,



All the above is possible only if you, as a seller, master the techniques of P S P.


Friends,
How to prepare a P S P?
It requires a formula.
The formula is  S R D R D


 To know this you will have 
to wait for TL 24
Smiley





Image: jscreationzs / FreeDigitalPhotos.net
Image: Ambro / FreeDigitalPhotos.net
Image: Salvatore Vuono / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

Training Lesson 22 : Auto Convincing

3:53 PM | Labels: , , ,

For taking a buying decision, the customer has to be convinced. Then questions arise as to,


The natural answer to the 1st question is the product or the service. For the 2nd question, it’s the companies who market the products or services. If you look at it a little deeply, you will find that the companies are not convincing the customer.
They are just making an attempt to convince the customer thru their marketing activities. Their simple or high profile activities do not make a sale. 



Super Customer

What makes a sale is the decision the customer takes. He weighs in his mind whatever has been propagated by the companies and takes a considered view on the product or service. He questions himself as to the utility, timing and necessity of the purchase and CONVINCES HIMSELF TO BUY. Inside the customer one more powerful Super Customer is sitting. His name is MIND. He has to be convinced. That Super Customer has to give a Space. Then only a sale will take place. 

Therefore whatever be the type of dance we make in front of the customer, nothing will cut ice if the customer does not convince himself. The type of dance we have to make is what that needs to be very carefully analyzed and delivered. 
Carefully crafted Presentation Strategy will certainly pierce into the mind of the customer. This will enable him to CONVINCE HIMSELF.




Auto Convincing
The customer is craving to find right answers the moment a purchase trigger is activated by marketing activities (like when he sees an advertisement, a presentation in a meeting, listening to a good music, reading a book etc). He is trying for the right clues to convince the Super Customer in him.


Friends,
Let us learn the process of presentation 
to empower the customer 
for Auto Convincing, 
i.e. convincing his MIND, 
the Super Customer.


But you have to wait for Blog TL 23
Smiley



Image: 89studio / FreeDigitalPhotos.net
Image: Stuart Miles / FreeDigitalPhotos.net
Image: David Castillo Dominici / FreeDigitalPhotos.net
Image: Grant Cochrane / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

IN THE MIDST OF INSPIRED PEOPLE

3:44 PM | Labels: , ,

Cold wave was sweeping across the city. Temperature tumbled to 5 degrees. It was close to midnight. Clock clicking to 11 PM. That’s when I landed at the Airport Hotel Kathmandu on 10th February 2012 after enduring a flight delay of 9 hours.


Simply amazing!


In that dead of night more than 30 people were waiting to see me. 
 

I was flabbergasted. Unless there is an unflinching commitment to the cause, many people would not be waiting so long at that wee hour of the day.

Mr. Debya Prakash
Mr. Pukar












Inspiring introductory talks by the Country Manager Mr.Debya Prakash and SSD Mr.Pukar set the tone for the next day.  It was a full day session of product and marketing and recruitment subjects. Attended by over 230 distributors of various hues ranging from Members to Diamonds, it was a day of action. Participation was to the hilt; enthusiasm displayed all through the day. It was a day of learning for many more days of earning later. All of them as one man had promised to take the sales of Nepal to dizzying heights. Then I promised that I will come back again.

Nepalese the world over have tremendous potential to grow in DXN in which ever country they may be in because back home roots are very strong.
When a group of friends came to see me off at the Kathmandu airport, I parted from them but tears of joy still remain in my eyes. I carry with me their priceless love and affection.


Image: Salvatore Vuono / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(1)

Training Lesson 21 : Sizing Up Market

9:38 AM | Labels: , , ,

Market comprises of many elements and all of them offer business opportunities. We in DXN are in the health care business. Health business is a broadband market and has a high bandwidth. It comprises of 2 components.

Products for Health Consideration
This targets those whose health has been impaired. This may include various diseases like asthma, diabetes, arthritis, psoriasis and so on. These require medical treatment of varying treatment modes like oral medicines, injections, inhalers and surgery depending upon the condition. 
Medicines given to the body treat the impaired conditions only. They don’t treat the body per se, because treating the body is different from treating the condition of the body.
Hence products in this category are limited to certain people only, i.e. those who NEED THEM. Therefore these products don’t have a LARGER REACH.

Products for Healthy Consideration
This targets all who have a functioning body meaning all people. Who doesn’t want a healthy, mobile, disease free body? Even a diseased person wants to recover from unhealthiness and lead a healthy life. 
He wants to either discard all medicines or at least reduce the quantity of medicines. After illness has been treated successfully even physicians ask patients to take healthy food, change their lifestyle, do exercises and so on. This is treating body. And Body to be healthy, disease free, sans medicines.
Hence products in this category have LARGER REACH.

Where is the Market?
Therefore for the question where is the market, now we understand that EVERY PERSON IS A MARKET. Since everyone, from a child to elder, wants to be healthy, any product that caters to this category will find huge opportunity for growth.

The hitch
The only hitch to market products in this category is the MINDSET OF PEOPLE. When they are healthy, the last thing they think about is their body.
They may buy a car worth millions, but think ten times to spend even a few thousands for BEING HEALTHY. This is because TO REMAIN ALWAYS HEALTHY is the last and least priority of people. However, a large market lies there.

Auto Convincing
Any change in perception has to come from within. Unless the person’s own mind says to do something he will not willingly do anything (he may do out of compulsion) and least of all about consuming HEALTH GIVING PRODUCTS. If you do hard sell to convince him, he may even harbor doubt that you are trying to push him for some gains. And he will never ever come near you. 

Smiley



Strategy for Auto Convincing
The only way is, the WAY YOU ENTER INTO HIS MIND. Presentation strategy has to be so designed to enter into his mind. First you should enter and then only the product should enter. If it is reversed, it will not serve for Auto Suggestion and later for Auto Convincing, but for suggesting only. Any suggestion is rejected most of the time.



Friends,
In the coming blogs we shall see
Presentation strategies for
Auto Convincing



Image: Ambro / FreeDigitalPhotos.net
Image: markuso / FreeDigitalPhotos.net
Image: ddpavumba / FreeDigitalPhotos.net
Image: nokhoog_buchachon / FreeDigitalPhotos.net
Image: Idea go / FreeDigitalPhotos.net
Image: jscreationzs / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

My Sharing on MLM

10:13 PM | Labels: ,

I was a guest speaker at Universiti Utara Malaysia (UUM) / the Northern University of Malaysia. 
In my talk I shared with the undergraduates my understanding on the MLM business and the benefits that can be derived from it especially by students and fresh graduates. 

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(1)

Training Lesson 20 : Market

2:14 PM | Labels: , , ,

In our PPM model the last one is Market.
 
What is a market?
Where does this exist? 

Market is the Place where things happen and business takes place. It exists everywhere. If you expand this you will find that even an individual is a market. It should not be mistaken with the bazaar.

Marketing Law
Any product to be successful on a long term basis should comply with the following :


Any growth powered organization should design and develop strategies to achieve the above for growth in business and profits. Continuous review and follow up, recasting of the strategies on need basis, should be the hallmark of promotion.

In MLM business the organization has 2 components.

 


In conventional business organizations, marketing strategy is designed by the company and strict implementation compliance is sought from the marketing personnel.

But in the MLM business even if the company designs strategies, implementation compliance can’t be sought as there is no hierarchical command structure. However 


rest with the distributors, because the business is that of the distributors. Any wrong promotion, wrong uttering about the product, lack of proper strategies to tackle the customers will cost their business dearly and income more dearly. In our own interest we need to learn and update ourselves with the business process. If we expect only the company to do that we are sadly mistaken.


Friends,
    
It’s our business and to succeed in that
We must take responsibility to learn & share to promote business
In a professional way


MERE RECRUITMENT 
WILL NOT WORK

Smiley






Image: David Castillo Dominici / FreeDigitalPhotos.net
Image: vichie81 / FreeDigitalPhotos.net
Image: Stuart Miles / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

Training Lesson 19 : Product & Its Dimensions

3:55 PM | Labels: , , ,

If you dissect a product, you will find 2 dimensions.
  
1.  FEATURES 

2.  BENEFITS


Product Dimension
Features are the Physical aspects, like ingredients, packaging, price, manufacturing details, quantity and so on. They are physical because they can be seen and are touchable. Benefits are the advantages the user may derive from it. There could be effects, side effects, adverse effects, no effects and so on.
Please remember these things as we require them when we learn about Product Marketing and Promotion.

Product using Dimension
Whenever a person buys a product we need to know the following :

No one buys a product
Answers to all the above questions are given in the above subtitle. The answer is wrong if you only look at the “ACT OF BUYING”. At the outset it will look as if he is buying the product. But if you analyze you will see differently that he is NOT BUYING the product. When a person buys a product it’s not out of love for the product. It gives him some benefit. The benefit drives him to buy. You will see,


Without either of these advantages no product gets exchanged from one to the other.
Hence for Product Marketing one needs to understand very clearly about the FEATURES & BENEFITS of the product. In the absence of this understanding, promotion may give some sales, but sustaining the sales would be an insurmountable task.
An individual who is doing business or a corporation which employs people or a Network company whose products are marketed by individual distributors have to focus their attention in Training all those involved in marketing. If proper training of these basic understanding is not given, any amount of time, sales promotion and other related action will not bear fruit in the long run.
However one should not wait for someone to come to one's home and train one. That will never happen. It’s the individual’s own initiative that will give him success by learning about these fundamental issues in business promotion.

Friends,
These Blogs are an attempt 
at imparting such knowledge FREE
To every DXN member anywhere 
in the world as we are all
ONE DXN FAMILY

Image: Danilo Rizzuti / FreeDigitalPhotos.net
Image: Ambro / FreeDigitalPhotos.net

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)

My Talk in Ipoh, Perak (in Tamil)

6:37 PM | Labels: , , ,

மலேசியா, ஈப்போ பேராவில் என் படைப்பு
My Talk in Ipoh, Perak, Malaysia. 









  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS
Read User's Comments(0)
Subscribe to: Posts (Atom)