If you dissect a product, you will find 2 dimensions.
1. FEATURES
2. BENEFITS
Product Dimension
Features are the Physical aspects, like ingredients, packaging, price, manufacturing details, quantity and so on. They are physical because they can be seen and are touchable. Benefits are the advantages the user may derive from it. There could be effects, side effects, adverse effects, no effects and so on.
Please remember these things as we require them when we learn about Product Marketing and Promotion.
Product using Dimension
Whenever a person buys a product we need to know the following :
No one buys a product
Answers to all the above questions are given in the above subtitle. The answer is wrong if you only look at the “ACT OF BUYING”. At the outset it will look as if he is buying the product. But if you analyze you will see differently that he is NOT BUYING the product. When a person buys a product it’s not out of love for the product. It gives him some benefit. The benefit drives him to buy. You will see,
Without either of these advantages no product gets exchanged from one to the other.
Hence for Product Marketing one needs to understand very clearly about the FEATURES & BENEFITS of the product. In the absence of this understanding, promotion may give some sales, but sustaining the sales would be an insurmountable task.
However one should not wait for someone to come to one's home and train one. That will never happen. It’s the individual’s own initiative that will give him success by learning about these fundamental issues in business promotion.
Friends,
These Blogs are an attempt
at imparting such knowledge FREE
To every DXN member anywhere
in the world as we are all
ONE DXN FAMILY
Image: Danilo Rizzuti / FreeDigitalPhotos.net
Image: Ambro / FreeDigitalPhotos.net
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