For taking a buying decision, the customer has to be convinced. Then questions arise as to,
The natural answer to the 1st question is the product or the service. For the 2nd question, it’s the companies who market the products or services. If you look at it a little deeply, you will find that the companies are not convincing the customer.
They are just making an attempt to convince the customer thru their marketing activities. Their simple or high profile activities do not make a sale. Super Customer
Therefore whatever be the type of dance we make in front of the customer, nothing will cut ice if the customer does not convince himself. The type of dance we have to make is what that needs to be very carefully analyzed and delivered.
Carefully crafted Presentation Strategy will certainly pierce into the mind of the customer. This will enable him to CONVINCE HIMSELF.
Auto Convincing
The customer is craving to find right answers the moment a purchase trigger is activated by marketing activities (like when he sees an advertisement, a presentation in a meeting, listening to a good music, reading a book etc). He is trying for the right clues to convince the Super Customer in him.
Friends,
Let us learn the process of presentation
to empower the customer
for Auto Convincing,
i.e. convincing his MIND,
the Super Customer.
But you have to wait for Blog TL 23
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Image: Stuart Miles / FreeDigitalPhotos.net
Image: David Castillo Dominici / FreeDigitalPhotos.net
Image: Grant Cochrane / FreeDigitalPhotos.net
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