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MLM Business vs Conventional Business (Part 1)

1. COMPETITION vs. COMPLEMENTING

During the IWSS meeting at Chennai, one of the active participants, Mrs. Hemalatha asked me to explain the difference between MLM Business and Conventional Business. 

I thanked her for giving me an opportunity to share my thoughts on the subject which may be of interest to all networkers. This can be explained in many ways starting from

A. Nature of business 
B. Promotion of business
C. Remuneration from business
D. Potential of business
and so on. 

Let us consider them. 


COMPETITION vs. COMPLEMENTING

Scene 1 

Imagine there are two brothers staying in the same home with their families; dining in the same table and doing the same say, an electrical retail business. Both have different shops. The elder one has his shop at one corner of a street and the younger in the other corner of the same street. If one sells better than the other, will the other one just keep mum or will he devise some means to beat his brother’s sales and improve his own? Certainly he will do. He will never think, “after all he is my brother; we stay in the same house; let him sell better than me; I better lose and let him make more profit and so on….” Why?

Business means competition. Business competition doesn’t see any relationship. There is Investment Capital in business and he has to make profit. Otherwise he will lose capital. Once capital is lost he is out of business. How will he feed himself and his family then? 


Scene 2

Now imagine both brothers are in MLM business. Like Scene 1 they have their offices in two corners of the same street. Elder brother has sponsored the younger one. Elder one is good in ‘one on one’ situations; but is not that effective when it comes to ‘one on multiples’ situation. So when more prospects come he automatically sends them to his brother, so that he can convince them and make them member under himself. He is not unduly worried. Why? Because whatever his brother does, it will spill over and come to him only as he is the sponsor. So he never feels amiss if his brother gets more prospects. Rather he is very happy that his brother is getting more prospects. The more his brother gets he gets better as he is his sponsor. In the meantime he is also putting effort to be better in ‘one on multiples’ situation by observing the way his younger brother is presenting. 



No Competition

Hence this business, as a different model does not work on Competition but on Complementing. It helps people to leverage rather than looking at each other as competitors. One can leverage others' competency to earn and grow.


Friends,  

Competition begets jealousy and jealousy is lousy 
Conventional business is Competitive 

Complementing is healthy as it helps leverage competency
MLM Business is Complementary 


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