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MLM BUSINESS vs. CONVENTIONAL BUSINESS Part 5

5. POWER OF LEVERAGING - PAUL GETTY FORMULA

Jean Paul Getty was one of the richest billionaires in the United States. The Guinness Book of Records in 1996 registered him as the 67th richest American who had ever lived. Starting with just $500,000, inherited from his father’s fortunes, he built his business empire heading 200 companies. His father wrote him off, saying Jean Paul will destroy the family’s business. But when he died in 1976 he was worth more than $2 billion. Something must have certainly happened for this giant money making machine to have amassed so much of wealth. It could be opportunities he got; his education; professional skills; not accepting failure in any activity; maybe all of the above. But a single most thing that had contributed to his stunning success was his unflinching belief in his working attitude. When someone asked him what had contributed to his success, he said it was his formula.

Paul Getty Formula

1% effort of 100 people produces 
more than the 100% effort of 1 person

If we analyze this formula we can come to some conclusions like,
  1. If 1 person has exhausted his 100% effort there is nothing left out in him to contribute further 
  2. If 100 people have contributed just 1% of their effort, then the remaining 99% of all the 100 people are still remaining to be contributed
  3. The result out of this contribution will be so massive that it can produce phenomenal success
This is known as the Principle of Leveraging



Leveraging 

If you want to pick up a small object you can simply do so with your hands. But the same thing cannot be done if the object is big enough and to move that you require either enormous power or the assistance of many people. But with the Principle of Leveraging it is done the easiest way. Place the object at one end; on a fulcrum at the centre put a plank at the bottom of the object; press the other end of the plank; you will see the object moving. The Principle says that you can move a bigger object with the least amount of power employed at the other end.


Leveraging & MLM Business

Conventional business model believes in the use of Singular Power to move the product in the market. However in MLM you employ large team strength to derive the results. Even if the customer is at a far off distance from where you dwell, if you have a team member there he will convince the customer (leveraging) and you can derive income out of that. If you happen to have a large number of people in your team in different places, the volume of such leverage is very high. The larger the usage of products by larger number of people will determine your derived income level wherever the customer may be. This is not possible in Conventional Business model.
What to do for Leveraging Success 

First of all you must leverage your mind. That is the biggest stumbling block to progress. Train your mind reading books, attending seminars, understanding the real MLM business model (of course reading & sharing my blogs!). Help as many people as possible. Even if you put in efforts to train say 10 people, the sum total of their work will exponentially exceed your Singular Effort. Train the 10 to train another 10. If each of them put just 1% of their talent to work, the results will be amazing (Paul Getty will be happy!). You can help to improve their competency by just another 1%, you can’t believe what results it can produce. When everyone enjoys success he creates and recreates another set of achievers.


Friends,  
This WAVE after WAVE success 
will have Ripple Effect
Ripple Effect will bring to your shore huge income
That is MLM Business 



Image: arztsamui / FreeDigitalPhotos.net
Image: digitalart / FreeDigitalPhotos.net

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