3. SALES vs. MARKETING
Thanks to Anbu, I’m sharing what I said in the meeting and the relevance it has for the MLM Business.
Sales
Selling is purely based on my own talent & time. If I come across a difficult customer and I’m unable to tackle him I lose the prospect and profit. On any day my sale drops, naturally my profit drops. It can happen due to any reason. For e.g. I’m sick on a particular day; or there is a domestic compulsion; marriage of a kith & kin or a friend; or there is heavy rain inundating the town on a particular day or there can be multiple reasons, sales drop together with profits. Hence profit is dependent on the movement of the product. That means SALES IS MOVING of PRODUCTS. The more you move the more you make and vice versa.
Marketing
Unlike Sales, Marketing is a 3 letter magic word, PIC. That is
P – Product I – Idea C – Concept
While Sales needs a product, Marketing can have any of the above. In Sales you actually move the product from you to the consumer. In Marketing product doesn’t change hands. It’s change of MIND and not the actual product. It’s very easy to understand. When you see a product ‘ad’ in a TV show there is no change of product taking place. Your mind is the target. Once your mind moves about the product, you go to the shop and buy. It need not necessarily be about a product. Suppose for your body weight management, a programme gives you an idea, will you try or not? That programme has moved your mind to take a buying action. That’s marketing; achieving a goal by working on minds rather than selling a product directly. Therefore MARKETING IS MOVING of MINDS. So if you draw a matrix it will look this.
From the matrix & the explanation above you will see that moving a product has limitations. But you can move any number of minds as you wish. As many minds you move so many is the possible sales and as many sales so much of profit. That’s why many companies choose media, press ads, road show etc as their promotional platforms. When you simply resort to selling activity your profit is limited. But if you take up Marketing activity your sale quadruples and corresponding profit gallops.
MLM is still better. In conventional marketing activity you are at a distance from the consumer. You can only promote your product. You can’t address consumers’ doubts then and there. But in MLM system not only do you present your products and marketing plan, but can also clear any possible doubts in the consumers’ mind then and there. That’s why MLM system insists on meetings. Whether you talk to one person or 100 people, substance and time is the same. But in the same time you are able move 100 minds. Out of them even 25% decide to take action that is the best result one can get. That is not possible in mere selling activity.
Therefore friends,
MLM Business is MOVING MINDS rather than MOVING PRODUCTS
Improve your competency in moving mind techniques to improve income
Image: Michal Marcol / FreeDigitalPhotos.net
Image: renjith krishnan / FreeDigitalPhotos.net
Image: digitalart / FreeDigitalPhotos.net
Image: phanlop88 / FreeDigitalPhotos.net
0 comments:
Post a Comment